Insights
Practical writing on products, platforms, internal systems, and the decisions that come before the build.
8 articles
Product & Platforms
Spreadsheets are underrated. They are also the most common reason growing organizations hit an operational ceiling. Here is how to tell which situation you are in.
Hasan Roberson · August 4, 2026 · 9 min read
Every service business eventually notices it is doing the same thing repeatedly for different clients. That noticing is the start of a product — and the start of a sequencing problem.
Read articleBuild versus buy is usually argued as a budget question. It is really a question about which parts of your operation are supposed to be distinctive.
Read articleMost nonprofits do not have a volunteer database. They have five of them, and none of them talk to each other. That is a retention problem before it is a technology problem.
Read articleInternal portals rarely fail because a feature is missing. They fail because using them is slower than the workaround they were meant to replace.
Read articleNobody decides to run twelve disconnected tools. It happens one reasonable purchase at a time, and the cost shows up in the seams between them.
Read articleThe hardest problem in a niche platform is not the feature list. It is that the first version is a room with nobody in it.
Read articleMost organizational websites describe the organization and then stop. The useful ones do a job: intake, qualification, scheduling, self-service, or answering the questions that otherwise arrive by phone.
Read article
BUILD • LAUNCH • MULTIPLY
Tell us what you are trying to make work. We will come back with an honest read on scope, sequence, and what the first version should be.
