What We Build
Data, CRM & Audience Tools
Own the data, or rent the relationship.
Whether the audience is voters, donors, members, or customers, the same problem repeats: the data lives in exports, the segments are rebuilt by hand every cycle, and nobody trusts the counts.
We build the layer underneath: a clean record structure, import and matching rules, segmentation and targeting tools, and reporting that reconciles. Then outreach can be specific.
What the work includes
Data model and record structure
Households, organizations, contacts, memberships, and history modeled so the relationships are queryable.
Imports, matching, and hygiene
Repeatable ingestion from vendor files and internal sources, with deduplication and address handling built in.
Segmentation and targeting
Saved audiences, filters, and list building that non-technical staff can run without a data request.
CRM workflows
Activity tracking, tasks, notes, and pipelines shaped to your actual process, not a generic sales funnel.
Outreach connectivity
Clean handoffs to mail, email, SMS, and digital platforms so a segment becomes a program without re-export.
Reporting and reconciliation
Counts, coverage, and results reporting that leadership can rely on across channels.
What you end up with
- A trustworthy single source of audience truth
- Self-serve segmentation for program staff
- Faster turnaround from idea to outreach
- Reporting that ties spend to response
BUILD • LAUNCH • MULTIPLY
Need data & audience?
Tell us what you are trying to make work. We will come back with an honest read on scope, sequence, and what the first version should be.