Our Venture
CA Slates
California voter guides across mail, digital, and SMS.
Voter guides are one of the few channels that reach households at the moment a ballot is in front of them. Historically that has been a print-only business with limited reporting.
CA Slates runs the guide as a media platform: the mail piece is one surface, with digital visibility and SMS built around the same program and the same targeting.
- 01Slate and voter-guide direct mail across California markets
- 02Digital placement aligned to the mail universe
- 03SMS delivery to matched audiences
- 04Program planning by district, county, and election
- 05Participant onboarding, creative, and production management
Why we built it
Campaigns were buying mail in one place, digital in another, and SMS somewhere else, with no shared audience definition between them.
Combining the channels under one platform makes the program easier to buy and easier to evaluate.
Capabilities behind this venture
BUILD • LAUNCH • MULTIPLY
Have an idea worth building?
Tell us what you are trying to make work. We will come back with an honest read on scope, sequence, and what the first version should be.